Obscure Canadian airline demonstrates perfect social media marketing…I mean altruism.

http://mashable.com/2013/12/09/westjet-christmas-miracle-ad/

Already 3m shares…perfect lesson in how to convert people who have never used your services or even heard of your brand into ambassadors and brand advocates.

The cost of the reach of message far outweighs the cost of the TV, the flights and all the gifts given but spare a moment for the guy who asked for new socks.

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